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Real World Case Links
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Case 8.1: Mitsubishi Motor Sales: Implementing Customer Relationship Management Systems
Mitsubishi
( http://www.mitsucars.com )
Case 8.2: Agilent Technologies and Russ Berrie: Challenges of Implementing ERP Systems
Agilent Technologies
( http://www.home.agilent.com )
Case 8.3: TaylorMade Golf and HON Industries: The Business Value of Supply Chain Manageme...
Taylor Made Golf
( http://www.taylormadegolf.com )
Case 8.4: HP, Eastman Chemical, and Others: The Benefits and Challenges of SCM Systems (7...
HP
( http://www.hp.com )
Case 8.5: Wal-Mart and Mattel: Supply Chain Management Best Practices
Mattel
( http://www.mattel.com )







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