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| 1 | |
Business-to-business (B2B) commerce involves: |
| | A) | Developing attractive electronic marketplaces with which to entice customers |
| | B) | Both electronic business marketplaces and direct market links between businesses |
| | C) | Consumers buying and selling with each other via online auctions, as well as personal advertising of products or services at personal or electronic newspaper websites |
| | D) | None of the choices are correct. |
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| 2 | |
All of the following are aspects of search management except: |
| | A) | Dynamic content generation |
| | B) | Content-based search |
| | C) | Parametric-based search |
| | D) | Role- and rule-based search |
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| 3 | |
Most e-commerce applications are _______________ systems that respond to a multitude of events, from a new customer's first website access, to payment and delivery processes, and to numerous customer relationship and supply chain management activities. |
| | A) | knowledge management based |
| | B) | groupware |
| | C) | event-driven |
| | D) | workflow based |
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| 4 | |
When you make an online purchase on the Internet, your credit card information is vulnerable to interception by _______________, software that can recognize credit card number formats. |
| | A) | spies |
| | B) | interceptors |
| | C) | sniffers |
| | D) | scouts |
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| 5 | |
The term _______________ describes a company website that offers multimedia company information, but no storefront for online purchases. |
| | A) | Infoware |
| | B) | Brochureware |
| | C) | Kiosk advertising |
| | D) | Catalog |
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| 6 | |
Amazon features a vast selection of: |
| | A) | Books, videos, and DVDs |
| | B) | Kitchen items and electronics |
| | C) | Home and garden goods |
| | D) | All of the choices are correct. |
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| 7 | |
The statement "Business-to-consumer sites should offer customers an attractive Web storefront, shopping areas, and multimedia product catalogs" reflects the _______________ success factor for retailing on the Web. |
| | A) | performance and service efficiency |
| | B) | selection and value |
| | C) | offering incentives to purchase |
| | D) | look and feel |
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| 8 | |
All of the following are ways to protect the users of a website except: |
| | A) | Redundant servers and power |
| | B) | Using password protection |
| | C) | Encrypted order processing |
| | D) | Network firewalls and security monitors |
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| 9 | |
Ebay is an auction site. As such, it is an example of a _______________ marketplace. |
| | A) | many-to-one |
| | B) | some-to-many |
| | C) | many-to-some |
| | D) | many-to-many |
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| 10 | |
According to the Real World case, which of the following is not true of eBay? |
| | A) | eBay has more than 90% of the online auction market. |
| | B) | eBay auctions are too difficult for many consumers to navigate. |
| | C) | people prefer buying locally to buying on eBay. |
| | D) | All of the choices are correct. |
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