Site MapHelpFeedbackTrue or False
True or False
(See related pages)

1
Developing e-commerce capabilities is something that should be considered by most businesses today.
A)True
B)False
2
One-to-one marketing is Web advertising where a person is recognized as an individual user and given a personalized view of the Website.
A)True
B)False
3
Both Dell Computer and Cisco Systems use multimedia catalogs to sell build-to-order computers and network processors to online customers.
A)True
B)False
4
B2C e-commerce is moving toward a full-service model where customers are assisted by online operators and service associates, who help them configure and customize the products and services they wish to buy.
A)True
B)False
5
Google Base is a massive, searchable database on which users can post everything from recipes and concert dates to used cars, for a nominal fee.
A)True
B)False
6
Many Web stores increase their market reach by being part of Web banner exchange programs with other Web retailers.
A)True
B)False
7
Providing links to related websites from your Web store can earn commission income from the affiliate marketing programs of other Web retailers.
A)True
B)False
8
According to the text case, ChemConnect hosted an online auction between chemical manufacturers and chemical buyers. This auction produced bids in hours that normally would have taken months to produce.
A)True
B)False
9
The integration of Web-enabled e-commerce applications within Office Depot's traditional store and catalog operations has had no influence on the traffic at their physical stores.
A)True
B)False
10
According to the Real World case, corporate competition is compared to speed skating because firms try to copy what their competition are doing successfully.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2010 Tata McGraw-Hill
Any use is subject to the Terms of Use and Privacy Notice.
Tata McGraw-Hill is one of the many fine businesses ofThe McGraw-Hill Companies.


O'BrienOnline Learning Center

Home > Chapter 9 > True or False