(See related pages)
|
|
|
Branding See www.witiger.com/marketing/branding.htm Read about
Pricing is the only element of the four Ps that generates revenue. It is one of the most difficult of the four Ps for a manager to control. Read about the various pricing objectives at www.witiger.com/marketing/pricingobjectives.htm A variation of Penetration Pricing is Predatory Pricing, what does that mean? Many consumers make buying decisions based at least partially on price. The internet has made it easier to compare prices with relative ease. When you are about to make a purchase do you compare prices? Do you do it on the net? What is the next DVD or book you wish to buy? Can you find the price by visiting www.chapters.indigo.ca? Compare the price at www.amazon.ca. Who had the best price? Are there other factors that would enter into your buying decision? Can you find the same item on another site? If you looked for a book, did you consider the publishers web site? Is that site set up for e-commerce could you save money by buying directly? Product Life Cycle http://www.witiger.com/marketing/PLC.htm extending the PRODUCT LIFE CYCLE http://www.witiger.com/marketing/PLCmarketmodification.htm |