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Communicating at Work: Principles and Practices for Business and Professions, 7/e
Ronald B. Adler
Jeanne Marquardt Elmhorst

Developing the Presentation

Chapter Outline

Developing the Presentation

Analyzing the Situation

Analyzing the Audience

Analyzing Yourself as the Speaker

Analyzing the Occasion

Establishing a Purpose

General Purpose

Specific Purpose: The Desired Outcome

Developing the Thesis

Summary

Key Terms

Resources

Activities