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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

Communication: Mass and Other Forms

Main Points

  • The elements in the communication process are a source, encoding process, message, channel, decoding process, receiver, feedback, and noise.
  • The three types of noise are semantic, environmental, and mechanical.
  • The three main settings for communication are interpersonal, machine-assisted interpersonal, and mass communication.
  • Each element in the communication process may vary according to setting.
  • Mass communication refers to the process by which a complex organization, with the aid of one or more machines, produces public messages that are aimed at large, heterogeneous, and scattered audiences.
  • Traditionally, a mass communicator was defined by formal organization, gatekeepers, expensive operating costs, profit motive, and competitiveness. The Internet has created exceptions to these features.
  • New models have been developed to illustrate Internet mass communication.
  • Communication content has become more specialized in the past 40 years, but the channels of mass communication still have the potential to reach vast audiences.
  • Media have symbiotic relationships.
  • The Internet makes possible disintermediation, eliminating the intermediary, or middleman. This phenomenon has implications for many media.