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 |  Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Television
Chapter Outline
History
The 1950s: Networks, Tape, UHF, and Color
The Golden Age of Television
Coming of Age: Television in the 1960s
Growing Public Concern: The 1970s
The 1980s and 1990s: Increased Competition
Cable's Continued Growth
Zapping, Zipping, Grazing, and DBS
Television in the Digital Age
Defining Features of Television
Organization of the Broadcast Television Industry
Production
Distribution
Exhibition
TV Online
Ownership in the Television Industry
Producing Television Programs
Departments and Staff
Getting TV Programs on the Air
Economics
Commercial Time
Where Did the Money Go?
Public Broadcasting
A Short History
Programming and Financing
Cable Television
History
Ownership
Structure of Cable Systems
Programming and Financing
Pay-per-view (PPV)
Home Video
Direct Broadcast Satellites
Feedback
Measuring TV Viewing
Television Ratings
Questionnaires, Concept Testing, and Pilot Testing
Television Audiences
Career Outlook: The Television Industry
Entry-Level Positions
Upward Mobility
Other Opportunities
Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
Surfing the Internet
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2002 McGraw-Hill Higher Education