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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

Television

Internet Exercises

1. Visit the NAB

The National Association of Broadcasters (NAB) is a powerful organization in the industry. Pick a current issue involving broadcasters (TV or radio) and see what the NAB has to say about it. How is the NAB's opinion different from popular opinion?

2. What's on Tonight?

Create a television listing for tonight's viewing options in your hometown. Pick out your three favorite shows.

3. Visit Your Favorite Television Program

Now that you have chosen your programs, pick out your favorite program and visit its official web site. You may need to go through the network web page. What kind of services does the page offer? Does it make you want to watch the program?

4. Visit Your Local Television Station

Increasingly, television stations are going online. Visit your local television station. What are they doing to serve the community? What could they do better?

5. Video Archives

Modern video archiving methods allow video producers to do more than store their content. Systems can now identify the key elements of video and transcribe the audio and read text on the screen. The result is a searchable database. Several companies have made their databases available on the Internet including Cnet, CSPAN and ABC News. Do at least three searches for video. Did you get what you wanted? How accurate were the results?