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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Ethics and Other Informal Controls

Learning Objectives

1.

Distinguish among the types of informal controls on the media.

2.

Explain the most important ethical principles.

3.

Define the standards department and performance codes.

4.

Discuss the relationship between the media and their advertisers vis á vis ethical practices.

5.

Understand the function of press councils.








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