McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Glossary
PowerWeb: Mass Communication
PowerWeb: Violence & Terrorism
Learning Objectives
Chapter Outline
Main Points
Multiple Choice
Flashcards
Internet Exercises
Crossword Puzzles
PowerPoint
Feedback
Help Center


Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

Ethics and Other Informal Controls

Multiple Choice

Please answer all questions



1

The idea that moral virtue lies between two extremes is called
A)golden mean
B)categorical imperative
C)utility
D)none of the above
2

Categorical imperative is identified with which philosopher/s?
A)Aristotle
B)Immanuel Kant
C)Jeremy Bentham and John Stuart Mill
D)John Rawls
3

Which of the following completes the ethical decision making model below? Definitions → Values → Principles → __________ → Action
A)decisions
B)facts
C)ethics
D)loyalties
4

In addition to "seek the truth and report it," the Society of Professional Journalists' code includes each of the following except
A)minimize harm
B)act independently
C)report quickly
D)be accountable
5

The Production Code was dropped and the motion picture rating system was established as a result of the
A)changes in industry structure
B)end of producer-distributor control of theatres
C)economic competition from television
D)all of the above
6

In the year 2000, which percentage of films received an "R" rating?
A)29
B)49
C)69
D)89
7

Philosophies, standards of operation, and encouraged practices are outlined in a local broadcasting station's
A)rating system
B)media critic report
C)policy book
D)none of the above
8

A person employed by a newspaper or other media organization to handle complaints from audience members who feel they have been mistreated and who criticizes in general the performance of the organization's personnel is called a/n
A)ombudsperson
B)critic
C)booster
D)none of the above
9

Audiences who band together to exert control over the operation of a mass media organization use which of the following to achieve their goals?
A)economic pressure
B)bad publicity
C)legal pressure
D)all of the above
10

An independent agency whose job is to monitor the performance of the media on a day-to-day basis is called a
A)Pressure group
B)Citizen's group
C)Council of Better Business Bureaus
D)Press Council
11

Employing the Categorical Imperative involves calculating all of the consequences that would result from each option and choosing the alternative that maximizes value or minimizes loss.
A)True
B)False
12

Self-determination is the idea that human beings have unconditional value apart from any and all circumstances.
A)True
B)False
13

In a media context, acculturation is the tendency of reporters or other media professionals to accept the ideas, attitudes, and opinions of the group that they cover or with whom they have a good deal of contact.
A)True
B)False
14

Media professionals are held accountable by professional review boards that grant and revoke licenses.
A)True
B)False
15

The V-chip represents an example of the government pressuring the video industry to adopt "voluntary" guidelines that categorize programming.
A)True
B)False