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1 | |
Which of the following magazines publishes more than 40 international editions that are distributed to 28 million readers in nearly 200 countries? |
| | A) | Reader's Digest |
| | B) | Newsweek |
| | C) | Cosmopolitan |
| | D) | Elle |
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2 | |
In recent years, international broadcasting has seen |
| | A) | an increase in the number of broadcasting countries |
| | B) | partnerships between international broadcasters and locally operated FM stations to improve technical quality |
| | C) | the proliferation of global news, sports, and music channels |
| | D) | all of the above |
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3 | |
Foreign box office accounts for what percentage of the revenue for an average U.S. film? |
| | A) | 10 |
| | B) | 30 |
| | C) | 50 |
| | D) | 70 |
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4 | |
The belief that the ruling elite should guide the masses, whose intellectual ability was held in low esteem is called |
| | A) | authoritarian theory |
| | B) | libertarian theory |
| | C) | social responsibility theory |
| | D) | communist theory |
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5 | |
The United States, Japan, Britain, and many other European countries subscribe to |
| | A) | authoritarian theory |
| | B) | libertarian theory |
| | C) | social responsibility theory |
| | D) | communist theory |
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6 | |
In communist countries, press control is exercised by |
| | A) | giving printing and broadcasting equipment only to approved organizations |
| | B) | state-training and state-approving journalists |
| | C) | establishing state-owned news agencies and state-controlled news sources |
| | D) | all of the above |
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7 | |
The idea that the role of the media is to support national interests for economic and social development and to support national unity, stability, and cultural integrity is called |
| | A) | political activism |
| | B) | developmental journalism |
| | C) | social responsibility |
| | D) | none of the above |
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8 | |
In Japan, what percentage of households subscribe to at least one newspaper? |
| | A) | 18 |
| | B) | 38 |
| | C) | 68 |
| | D) | 98 |
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9 | |
Which country exports the most media content to the United States? |
| | A) | Japan |
| | B) | Mexico |
| | C) | China |
| | D) | None of the above |
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10 | |
In China, which mass medium is ranked first, reaching about 95 percent of the population? |
| | A) | newspapers |
| | B) | television |
| | C) | radio |
| | D) | magazines |
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11 | |
The media system that exists in a country is directly related to the political system in that country. |
| | A) | True |
| | B) | False |
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12 | |
The libertarian theory is directly opposed to authoritarianism. |
| | A) | True |
| | B) | False |
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13 | |
In the developmental theory, the government mobilizes the media to serve national goals in economic and social development. |
| | A) | True |
| | B) | False |
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14 | |
Under libertarian theory, the media are tools of propaganda, persuasion, and education. |
| | A) | True |
| | B) | False |
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15 | |
The philosophy of the free marketplace is endorsed by the United States and other Western countries. |
| | A) | True |
| | B) | False |
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2002 McGraw-Hill Higher Education