Chapter Outline

History

Big Business
Mass Audience
Better Receivers
Radio Goes Commercial
Networks
Government Regulation
The Depression: 1930-1940
Birth of FM
Radio Programs
World War II
Innovation and Change: 1945-1954
Growth and Stabilization: 1955-1990
The Volatile 1990s

Radio in the Digital Age

IBOC
Satellite Radio
Internet-Only Stations

Defining Features of Radio
Organization of the Radio Industry

Local Stations, Nets, and Syndicators
AM and FM Stations
Station Formats
Noncommercial Radio

Ownership in the Radio Industry
Producing Radio Programs

Putting Together a Program

Economics

Sources of Revenue
General Expenses

Feedback

Ratings and Shares
Radio Audiences

Career Outlook: The Radio Industry

Entry-Level Positions
Upward Mobility

Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
Surfing the Internet

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