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Chapter Summary
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Employee communication is a large and complex aspect of public relations practice. Many different topics and issues confront practitioners working in this area. In this chapter, we discussed the importance of keeping employees informed, creating the proper organizational culture to facilitate proper communication, establishing communication policy, and building employee communication programs. We also considered the special issues of employer communication with a unionized workforce and communication of employee benefits. Finally, we detailed production of employee newsletters and other media. Armed with this knowledge and these tools, public relations practitioners can make great contributions to their organizations' success.








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