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PREVIEW THE ROLE OF MEDIA IN PUBLIC RELATIONS The Internet Newspapers Newswires Magazines Radio Television and Cable Television Online News Services THE RELATIONSHIP BETWEEN JOURNALISTS AND PR PRACTITIONERS The Public Relations Practitioner’s View of the Journalist Mutual Dependence Building Positive Relationships WORKING WITH THE MEDIA Preparing to Meet the Media Preparation Strategies Research and Planning in Media Relations MEDIA RELATIONS IN PROGRAM ELEMENTS Packaging News Releases Distributing News Releases Organizing Press or News Conferences USES OF VIDEO INTRANETS, EXTRANETS, AND WEBSITES CRISIS COMMUNICATION SUMMARY |