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Multiple Choice
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1

Adults who say they read the newspaper spend how many minutes a day with their daily newspaper.
A)28 minutes
B)45 minutes
C)32 minutes
D)56 minutes
2

Of the 300 new magazines started each year, how many will survive?
A)200
B)150
C)30
D)10
3

Which of the following is a type of news release?
A)business feature
B)pictorial feature
C)product feature
D)all of the above
4

A Video News Release (VNR) is
A)a 60-second news spot prepared by a television station.
B)a short news package presenting a news item from an organization's viewpoint.
C)a web-based promotion tool for music companies.
D)a live-feed video of a breaking news story.
5

Which of the following refers to computer-based systems for communicating with employees and other insiders?
A)internet
B)extranet
C)intranet
D)all of the above. The terms are interchangeable.
6

From the public relations practitioner's perspective, the journalist is which of the following?
A)a gatekeeper
B)a medium
C)an audience
D)all of the above
7

The relationship between journalists and public relations professionals is described as one of
A)mutual dependence.
B)dependence of reporters on practitioners.
C)dependence of practitioners on reporters.
D)mutual decadence.
8

Which of the following is true about journalists?
A)Journalists are only interested in the negatives of a story.
B)Journalists view news as a perishable commodity.
C)Journalists want quotes, not facts.
D)Journalists need no help in gathering news.
9

An advantage of using a media kit is
A)cost.
B)packaging.
C)timeliness.
D)repetition of the message.
10

Which of the following is true of an interview (and advice you would give to your boss)?
A)Never rehearse interviews beforehand.
B)It isn't possible to prepare for an interview.
C)It is okay to ask a reporter to consider what you say, "off the record."
D)Determine what message you want to get across in the interview.





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