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True or False
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1

A media plan describes the circumstances the organization is dealing with, lays out goals or objectives and identifies key audiences, specific key messages and media channels.
A)True
B)False
2

Designing an attractive package to get the attention of a busy editor is the primary consideration in compiling a media kit.
A)True
B)False
3

As long as a press release is interesting and newsworthy, it is not important for it to be written to style and up to journalistic standards.
A)True
B)False
4

It is estimated that public relations' contributions are between 40 and 70 percent of total news coverage.
A)True
B)False
5

The best advice in dealing with the media is to give journalists what they want in the form and language that they want with sources to back up the information.
A)True
B)False





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