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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University
Business in a Borderless World

BATW Exercises

Culture can present a serious obstacle in doing business outside of your native country. If you do not know and understand the proper rules of etiquette in a business situation, you could quickly find yourself in a lot of trouble - not to mention losing that big international account. Use the Business Around the World Map to find out what gestures are common in Asian countries and how they differ from those in the Middle East. How do there differ from what you know of American cultural gestures?




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