1. The Globalization of Business Activities Instructions A general overview of business was provided in Chapter 1 of the textbook. You learned about the primary business activities -- management, marketing, and finance. For each category of activities, give two reasons why we might describe the activities as global in nature. For example, the management task of acquiring factors of production might be defined as global if raw materials are purchased from foreign suppliers. You might begin your exploration of international business at: Virtual International Business and Economic Sources (VIBES) http://libweb.uncc.edu/ref-bus/vibehome.htm Management
Marketing
Finance
2. International Web Sites Follow the links below to visit the Web sites for Levi's jeans and Coca-Cola. Levi's http://www.levi.com/ Coca-Cola http://www.cocacola.com/ Read about the company and explore their international Web sites, those specifically designed for other countries or regions. Return to answer the following questions: Which company sells its products in more countries? Discuss at least two reasons why having different Web sites for different countries or regions might be important. Based on the characteristics of the product, do you suppose that having different Web sites for each country or region is more important for Levi's or for Coca-Cola? Explain why. For each company, what things are consistent between international Web sites? How is each international Web site adapted to the country or region?
| 
2002 McGraw-Hill Higher Education