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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

The Nature of Management

Cybertrek

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Cybertrek 1

Mission statements describe the fundamental purpose and basic philosophy of an organization. Compare and contrast Merck's mission statement with the mission statements of Compaq and Lucent found in the textbook.

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Cybertrek 2

Fortune magazine publishes an annual list of America's Most Admired Companies.

1. What companies are currently on the list?

2. In your own words, describe the methodology for determining America's most admired companies.

3. Companies can also be ranked by many different attributes using tools provided on the Web site. List these attributes. Which one do you think is most important? Explain why. What company is currently ranked highest in this attribute?

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Cybertrek 3

The Wharton Center for Leadership & Change Management Web site includes information on leadership programs of other organizations. Choose two organizations from the list and briefly describe both leadership programs.





McGraw-Hill/Irwin