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ABC's of Relationship Selling, 7/e
Charles M. Futrell, Texas A&M University
Sales Knowledge: Customers, Products, Technologies

True/False Quiz



1

Selling knowledge increases the salesperson's self-confidence and helps build relationships.
A)True
B)False
2

Product knowledge does not include performance data.
A)True
B)False
3

Advertising conducted by the retailer with the cost paid for by the manufacturer is called trade advertising.
A)True
B)False
4

A giant-sized product carton is an example of a Point-of-purchase display.
A)True
B)False
5

Shelf positioning refers to the number of individual products placed beside each other on the shelf.
A)True
B)False




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