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Why Conduct Surveys?

Surveys are an important method of research for studying among variables and ways attitudes over time.
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In addition, they are an important complement to research findings.
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Constructing Questions

Writing questions for questionnaires and surveys requires a great deal of thought. When writing survey questions, the research must tie the questions to the objectives.
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To accomplish this, the researcher also must decide on the type of questions to ask. There are general types of survey questions: attitudes and beliefs, facts and demographics and .
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In addition to the type of question, the questions should be worded relatively to make them easy to understand.
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Moreover, the researcher should avoid constructing questions that ask two things at once or questions that lead people to respond in one way.
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Lastly, the researcher should avoid phrasing questions with negatives and reverse the response formats of questions asking about the same topic to prevent "yea-saying" or " ".
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Responses to Questions

Response formats may be either or open-ended.
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The number of response alternatives are in a closed-ended format while participants are free to answer as they wish in an format.
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Rating scales are commonly used in many areas of research. The graphic rating scale, differential scale and the scale for children are several types of measurement scales used.
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Finalizing the Questionnaire and Administering Surveys

A written questionnaire should appear attractive and .
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It is a good idea to questions about a similar theme or topic.
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Before the survey is administered, it is wise to give the questions to a small group of people and have them aloud while answering the questions. This will be useful in refining and improving the questions.
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After this is done and the survey is constructed and administered either in a written format or an format.
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Survey Designs to Study Changes Over Time

Most often, surveys study people at one point in time. However, surveys can make comparisons across time. One of the ways to study changes over time is to conduct a study in which the same people are surveyed at two or more points in time.
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Sampling From a Population and Sampling Techniques

Most research projects involve participants from the population of interest.
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The size of the sample is important because larger samples are more likely to yield data that accurately reflect the population value.
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The two basic techniques are used for sampling individuals from a population. One of the techniques is called sampling because each member of the population has a specifiable probability of being chosen for the sample.
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The other technique is called _ sampling because a specifiable probability of being chosen for the sample is not possible. Each of these techniques in turn has several sampling methods.
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For instance, simple random sampling, random sampling and sampling are three types of probability sampling methods.
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Likewise, haphazard sampling (also known as sampling) and sampling are two different sampling methods.
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Evaluating Samples

Ideally, samples should be of the population from which they are drawn.
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When a sample is highly representative of the population, it is called an sample.
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This is rarely achieved because of bias from the frame and poor rates.
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However, the amount of bias can be reduced by the response rates and more closely matching the sampling frame to the population of interest.







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