Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
E-commerce is:
A)The same as e-business
B)Broader than e-business
C)Online business transactions and interactions
D)All of the above
E)None of the above
2
Television, cable, computer, and phone companies are all scrambling to lead in ___________________, the combining of communication vehicles into one interactive communication device.
A)Cooking
B)Chat room development
C)E-commerce
D)Convergence
E)Customer service
3
Internet users who have to wait for large data files and files with graphic and video elements to download have a problem with:
A)Cookies
B)Bandwidth
C)Spam
D)Interstitials
E)Convergence
4
The internet is:
A)Shifting power from companies to customers by offering them more choices
B)Providing an extensive range of information
C)Reducing the cost of entry into the marketplace
D)Reducing operating costs for brick-and-mortar businesses
E)All of the above
5
Wireless technology is increasing rapidly both in industrialized and developing economies. For marketing communication professionals wireless:
A)Allows brand messages to be sent to increasingly mobile customers
B)Allows targeting by time and location
C)Another way to reinforce brand awareness
D)All of the above
E)None of the above
6
Interactive media are distinct from mass media because they:
A)Can target individuals as well as customer segments
B)Can be used by customers and prospects to talk to a company
C)Are more measurable and accountable
D)Can demand more attention than mass media
E)All of the above
7
Marketer often use sweepstakes and games to motivate customers to:
A)Increase bandwidth
B)Opt-in
C)Use search engines
D)Optimize
E)Interstitualize
8
Jenna is considering e-mail marketing formats to get her company's brand message to targeted groups. She could use e-mail:
A)Ads
B)Discussion lists
C)Newsletters
D)Publicity
E)all of the above
9
Websites with effective online customer service include a contact us or e-mail us icon. This provides for the _____________ element necessary for delivering good customer service online.
A)Thorough information
B)Easy-to-use information
C)Human interaction
D)Customizable products
E)None of the above
10
Which of the following are factors in providing good online customer service?
A)Thorough and easy-to-use information at the Web site
B)24/7 Service
C)Availability of human interaction
D)Customizable products and services
E)All of the above
11
Online advertising has the advantage of:
A)Interactivity
B)Flexibility
C)Precise targeting
D)Quick results
E)All of the above plus it is measurable





To learn more about the book this website supports, please visit its Information Center.
(c)2005 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


DuncanOnline Learning Center

Home > Chapter 12 > Multiple Choice Quiz