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True or False
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1
One way online advertisers gain attention is through creating multiple ads.
A)True.
B)False.
2
From a brand perspective, interactivity means the ability to listen as well as speak and then modify corporate behavior.
A)True.
B)False.
3
The intranet is a worldwide system of linked computer networks.
A)True
B)False
4
Internet use has grown rapidly because it is both inexpensive and easy to use.
A)True.
B)False.
5
E-mail, mail, phone and fax have a common feature, they are addressable.
A)True.
B)False.
6
Interactive media provide for more intimate brand message communications than addressable media.
A)True.
B)False.
7
Rich media incorporates audio or video features into e-mail messages.
A)True.
B)False.
8
E-mail is especially effective as a customer retention tool.
A)True.
B)False.
9
Interstitials are ads that pop up in a separate frame on a screen page.
A)True.
B)False.
10
Banner ads are priced by the number of impressions or number of click-throughs.
A)True.
B)False.
11
Websites are message expanders.
A)True.
B)False.
12
A major limitation of e-mail marketing communication is clutter.
A)True.
B)False.
13
E-commerce is an effective tool in reducing the cost of providing customer service.
A)True.
B)False.
14
Joint links and offline cross-promotions are economical ways to advertise websites.
A)True.
B)False.
15
A major factor in the failure of early dot-com businesses was over emphasis on brand building.
A)True
B)False





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