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Multiple Choice Quiz
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1
In IMC, the degree of cultural difference is directly related to:
A)Product category
B)Promotional management
C)Political system
D)product quality
E)All of the above
2
Business-to-business brand messages used in a variety of countries are relatively:
A)New
B)Less culturally bound
C)Expensive
D)Uniquely fashioned for each target market
E)None of the above
3
An informational strategy or hard-sell approach is more likely to succeed:
A)In Asian cultures
B)In the United States
C)In Hispanic target markets
D)No where. People do not like a hard-sell.
E)Everywhere.
4
Hofstede's dimensions of culture include:
A)Power distance
B)Uncertainty avoidance
C)Collectivism versus individualism
D)Feminine versus masculine
E)All of the above
5
Having cultural awareness means:
A)Speaking many languages
B)A sense of cultural differences and similarities
C)Avoiding political discussions
D)Reading capability in a foreign language
E)All of the above
6
The perception that American media and advertising promote materialism and a culture of consumption worldwide is called:
A)Cultural cohorts
B)High-context marketing
C)Cultural imperialism
D)Multi-level marketing
E)National prominence
7
Developed markets are characterized by all of the following except:
A)High levels of literacy
B)A high standard of living
C)A low level of industrialization
D)An infrastructure that supports health care and education
E)A wide variety of media
8
Which of the following countries is an example of a developing market?
A)United States
B)Switzerland
C)Canada
D)Japan
E)China
9
In a two-tier global MC strategy, global headquarters determines the:
A)Execution of the MC strategy
B)Broad strategic direction
C)Budgeted media allowance per media outlet
D)First tier pricing strategy
E)All of the above





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