Site MapHelpFeedbackTrue or False
True or False
(See related pages)

1
Broadcast footprint is the geographical area in which there is reception from a satellite transmission.
A)True
B)False
2
Colors have universal international meanings.
A)True
B)False
3
Three ways to classify global markets is by geography, market development, and by cohort group.
A)True
B)False
4
Undeveloped markets are huge markets with significant income but untapped by marketers.
A)True
B)False
5
New mothers around the world is an example of a cultural cohort.
A)True
B)False
6
Most international marketers attempt to think locally and act globally.
A)True
B)False
7
Research has shown that globally, more similarities than differences exist in consumer responses.
A)True
B)False
8
Food products are easy to sell globally because of entrenched national eating habits.
A)True
B)False
9
In MC, context refers to the verbal elements surrounding a message.
A)True
B)False
10
The United States is a low-context culture.
A)True
B)False
11
An egalitarian culture has a low power distance.
A)True
B)False
12
Masculine cultures tend to be achievement oriented.
A)True
B)False
13
Companies that market products in several different countries are called multinational cohorts.
A)True
B)False
14
Global marketers are the same as multinational marketers.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2005 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


DuncanOnline Learning Center

Home > Chapter 21 > True or False