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Multiple Choice Quiz
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Choose the alternative that best completes the stem of each question.



1

Your choice of specific variables to observe in a study may depend on
A)research tradition.
B)theory.
C)availability of new techniques or equipment.
D)any of the above
2

If a measure is able to produce similar results when it is used repeatedly under identical conditions, it is said to be
A)valid.
B)reliable.
C)accurate.
D)error free.
3

The precision of a measure refers to
A)the range of variation expected on repeated measurement.
B)whether the measure produces the same results under identical conditions.
C)whether the measure measures what you intend it to measure.
D)how well subjects can understand the measure and use it correctly.
E)none of the above
4

To measure the reliability of judgments of multiple observers, you would use a statistical measure of
A)precision.
B)margin of error.
C)interrater reliability.
D)interobserver concordance.
5

A technique for assessing reliability of a measure in which a test is administered more than once is known as _________
A)multiple test reliability
B)repeated testing reliability
C)parallel forms reliability
D)test—retest reliability
6

Nonequivalence of test items is most likely to be a problem for which method of testing reliability?
A)parallel forms reliability
B)split-half reliability
C)test—retest reliability
D)both a and b
E)both b and c
7

If the results of a measure agree with a known standard, the measure is said to be
A)valid.
B)reliable.
C)accurate.
D)precise.
8

Any difference between averaged accuracy measures and the standard is known as
A)inaccuracy.
B)unreliability.
C)skew.
D)bias.
9

The extent to which a measure measures what you intend it to measure is known as the of that measure.
A)precision
B)accuracy
C)validity
D)reliability
10

If a new measure you have developed produces results similar to those provided by an established measure of the same variable, your new measure is said to show
A)criterion-related validity.
B)predictive validity.
C)parallel forms reliability.
D)accuracy and precision.
11

According to the text, _________ validity is the weakest form of validity.
A)face
B)content
C)predictive
D)concurrent
12

According to the text, which of the following is true?
A)If a measure is reliable, it must be valid.
B)A measure can be reliable, but be invalid.
C)If a measure is reliable, it must be accurate.
D)If a measure is precise, it must be valid.
13

An independent variable consists of four types of treatment for drug dependency. The variable falls along a(n) ___________________ scale.
A)nominal
B)ordinal
C)interval
D)ratio
14

If a measure falls along a ratio scale,
A)the ordering of values is meaningless.
B)the zero point of the scale is arbitrary.
C)a zero value indicates the absence of the scaled quantity.
D)you can only rank-order the values.
15

The scale that provides the most information about a variable is the _______________ scale.
A)nominal
B)ordinal
C)interval
D)ratio
16

When selecting an appropriate statistic to summarize or analyze a set of numbers, you
A)need only to determine which of Stevens’s scales of measurement applies.
B)must consider how the numbers were used.
C)can use any statistic you prefer.
D)none of the above
17

When it is necessary to use a less informative scale in order to preserve ecological validity, you can do so while gaining the information provided by a higher scale if you
A)conduct a parametric analysis of the less informative scale data.
B)conduct a nonparametric analysis of the less informative scale data.
C)use a composite scale that combines the features of both scales.
D)use the higher scale and then rescale the data to the less informative scale.
18

Observation may fail to reveal the effect of an independent variable if the dependent variable
A)lacks adequate sensitivity.
B)correlates strongly with the independent variable.
C)fails to show either a floor or ceiling effect.
D)all of the above
19

A range effect may
A)reduce the differences among your treatment means.
B)reduce the variability of scores within treatments.
C)produce misleading results when you conduct a statistical analysis of the data.
D)all of the above
20

This technique used with preverbal children capitalizes on the fact that even infants get bored with repeatedly presented stimuli.
A)preference technique
B)habituation
C)discrimination learning
D)classical conditioning
21

Special equipment designed to measure the subject’s bodily responses is used to collect ___________________ measures.
A)behavioral
B)physiological
C)self-report
D)psychophysical
22

A qualitative measurement technique that involves developing evaluative categories and then sorting items into those categories is the _________ methodology.
A)Thurstone
B)Q-sort
C)C-sort
D)Stephenson
23

Although self-report techniques are popular and easy to use, they suffer from problems of
A)reliability and validity.
B)accuracy and sensitivity.
C)validity and precision.
D)reliability and accuracy.
24

For the human participant, the psychological experiment is a
A)time killer.
B)waste of time
C)social situation.
D)traumatic experience.
25

Cues provided by the researcher and the experimental situation can communicate to the participant the purpose of the study and expected responses. Such cues are termed
A)demand characteristics.
B)experimenter bias.
C)expectation bias.
D)observer contamination.
26

Participants who come into a psychological experiment worried about what will happen to them exhibit a(n) __________________ attitude.
A)cooperative
B)defensive or apprehensive
C)negative
D)uncooperative
27

Experimenter bias may emerge in the results when
A)the experimenter develops preconceived ideas about the capacities of the participants.
B)participants in different experimental conditions are not treated identically (except for the level of the independent variable, of course).
C)either a or b
D)participants are biased either for or against the experimenter.
28

One way to help eliminate experimenter bias is to
A)automate the experiment.
B)prevent the participants from learning what condition of the experiment they are in.
C)make specific predictions concerning the expected outcome of the experiment.
D)all of the above
29

When you use animal subjects in your experiments,
A)you do not have to worry about demand characteristics.
B)you do not have to worry about experimenter bias.
C)blind techniques for conducting the experiment are not effective.
D)none of the above
30

Automating your experiments
A)reduces the influence of experimenter bias.
B)can save time because equipment such as computers can be used in many cases to actually conduct the experiment.
C)increases the precision of your experiment.
D)all of the above







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