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Nonverbal Communication in Customer Service


After completing this chapter, you will be able to:
  • Define nonverbal communication.
  • Recognize the potential impact on customers of nonverbal communication.
  • Effectively use nonverbal cues to achieve and improve customer satisfaction.
  • Explain the effect that gender and culture have on communication.
  • Describe the advantages of customer-focused behavior.
  • Project a customer-focused image through the effective use of nonverbal cues.









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