Once you become aware of the potential and scope of nonverbal communication, it can be one of the most important ways you have of sharing information and messages with customers. Limitless messages can be conveyed through a look, a gesture, a posture, or a vocal intonation. To be sure that the messages received are the ones you intended to send, be vigilant about what you say and do and how you communicate. Also, watch carefully the responses of your customers. Keep in mind that gender, culture, and a host of other factors affect the way you and your customers interpret received nonverbal cues.

One final point: Remember that you are constantly sending nonverbal messages. Be certain that they complement your verbal communication and say to the customer, “I’m here to serve you.”