Conformity: Following What Others Do

Compliance: Submitting to Direct Social Pressure

Obedience: Following Direct Orders

Key concepts for Module 44:

Define social influence and conformity, and describe the factors that influence conformity.

Define compliance, and describe how the foot-in-the-door technique, the door-in-the-face technique, and other sales tactics lead to compliance.

Describe Milgram’s study of obedience to authority and its results.