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Chapter Objectives
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Studying this chapter should enable you to:

Explain what is meant by the term "ethnographic research," and give an example of a research question that might be investigated in an ethnographic study.

Describe briefly what each of the following concepts mean to ethnographers: "culture," "holistic outlook," "contextualization," and "multiple realities."

Explain the difference between an "emic" and an "etic" perspective.

Name at least three topics that would lend themselves well to ethnographic research.

Describe the characteristics of the kinds of samples used in ethnographic research.

Explain how ethnographers employ hypotheses in their research.

Describe the two major data collection techniques used in ethnographic research.

Explain what is meant by the term "field notes" and how they differ from field jottings, a field diary, and a field log.

Explain the difference between descriptive and reflective field notes.

Explain what is meant by the terms "triangulation" and contextualization."

Explain what a "key event" is in ethnographic research.

Given an example of at least three kinds of visual representations that ethnographers might create as part of their research.

Describe briefly how statistics are used in ethnographic research.

Name at least one advantage and one disadvantage of ethnographic research.







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