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Interviewing: Principles and Practices, 11/e
Charles J. Stewart, Purdue University--West Lafayette
William B. Cash, National Louis University--Evanston

The Persuasive Interview: The Persuadee

Chapter Summary

Good persuasive interviews involve the interviewee as a responsible, informed, critical, and active participant who plays a central role, not a passive recipient of a persuasive message. It is a mutual activity in which both parties play active and critical roles. Interviews are interactions in which interviewees act ethically, listen critically, ask insightful questions, raise important objections, challenge evidence and arguments, recognize common tactics for what they are, and weigh proposals according to agreed-upon criteria.