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“You get what you pay for,” is what your book calls a / principle. |
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principle sees things that are different from one another as more different than they actually are. |
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Persuaders use or words with multiple or vague meanings when they want to avoid specific definitions or explanations. |
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Persuaders simplify by (sometimes called bifurcation) organizations, positions, and situations by claiming there are only two ways of examining an issue. |
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Reasoning from would be illustrated if you see a flag flying at half mast and assume that someone important has died. |
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Post hoc fallacy occurs when we wash our car and it rains later, thus washing our car caused it to rain. |
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| | A) | True |
| | B) | False |
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Slippery slope claims that persuadees should follow because everyone else is following. |
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| | A) | True |
| | B) | False |
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8 | |
Imagery are word pictures to help listeners visualize. |
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| | A) | True |
| | B) | False |
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9 | |
In the process of differentiation, words are used specifically to frame the listeners’ perceptions of an event. |
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| | A) | True |
| | B) | False |
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10 | |
In reasoning from fact or hypothesis a persuader compares two unlike people, places, or things to make an illogical claim. |
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| | A) | True |
| | B) | False |
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11 | |
Which of the following types of reasoning does a doctor use when she tells a patient that high cholesterol will likely lead to a heart attack? |
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| | A) | two choices |
| | B) | condition |
| | C) | accepted belief |
| | D) | analogy |
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12 | |
Which of the following language strategies is illustrated when you call a clothing section in a store “Pretty Plus” when it is for larger-sized young women? |
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| | A) | strategic ambiguity |
| | B) | jargon |
| | C) | imagery |
| | D) | euphemism |
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13 | |
Which of the following is NOT a recommended strategy for evaluating evidence? |
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| | A) | Is it trustworthy? |
| | B) | Is it my view? |
| | C) | Is it authoritative? |
| | D) | Is it recent? |
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14 | |
Which of the following ethical standards should a persuadee follow during a persuasive interview? |
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| | A) | be honest |
| | B) | be fair |
| | C) | be skeptical |
| | D) | all of the above |
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15 | |
Which of the following type of tactics enables the persuader to dodge undesired challenges by discrediting a source because of age, culture, sex, race, affiliation, statement, or claims? |
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| | A) | ad hominem |
| | B) | tu quoque |
| | C) | domino effect |
| | D) | tabloid thinking |
2006 McGraw-Hill Higher Education