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| 1 | |
Rome, Georgia, is a socially and economically integrated community in which most jobs are nonagricultural. Citizens of Rome were unhappy with the last U.S. Census because it indicated that Rome did not have a total area population of 100,000 and could not be categorized as a(n): |
| | A) | primary metropolitan statistical area |
| | B) | comprehensive metropolitan statistical area |
| | C) | consolidated metropolitan statistical area |
| | D) | secondary metropolitan statistical area |
| | E) | metropolitan statistical area |
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| 2 | |
According to the text, the level of consumer involvement in making a purchase decision tends to be greater when: |
| | A) | the consumer has access to a lot of information about the products available for need-satisfaction |
| | B) | all of the brands of products that will satisfy the consumer's needs have a distinct competitive advantage |
| | C) | the product has little or no social importance |
| | D) | the product is seen as having a potential for providing significant benefits |
| | E) | the consumer is unconcerned about what the purchase costs |
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| 3 | |
When Valerie's German shepherd developed bad breath, Valerie made an appointment with her dog's veterinarian to determine what could be done to make her pet's breath smell better. Valerie is in which stage of the buying-decision process? |
| | A) | evaluation of alternatives |
| | B) | low-involvement problem solving |
| | C) | need recognition |
| | D) | postpurchase behavior |
| | E) | alternative identification |
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| 4 | |
The reason Sydney chooses to shop at Kroger instead of a discount supermarket is due to how clean the Kroger store is, the variety of products it carries, and the friendly service. In other words, Sydney is motivated by: |
| | A) | Maslow's hierarchy of needs |
| | B) | cognitive motives |
| | C) | cognitive dissonance |
| | D) | patronage buying motives |
| | E) | reference motives |
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| 5 | |
The purchase of _____ is likely to cause more postpurchase cognitive dissonance than the purchase of _____. |
| | A) | bedroom furniture; sheets |
| | B) | dog food; a dog |
| | C) | a set of snow tires; a new car |
| | D) | a bottle of water; a can of soda |
| | E) | an end table; an infant highchair |
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| 6 | |
When Valerie's German shepherd developed bad breath, she was determined to find a way make his breath smell better. Which of the following would be part of her social information environment? |
| | A) | a store display for Milk Bone brand dog biscuits |
| | B) | a suggestion by another dog owner to change the dog's brand of food |
| | C) | a pet store clerk's recommendation to try Yip Yap dog breath mints |
| | D) | a radio ad explaining that bad breath comes from build-up on teeth and advising listeners to have their dog's teeth regularly cleaned |
| | E) | all of the above |
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| 7 | |
The normal diet of some African immigrants include garri, cassava, palm oil, and African yams spiced with ogi, eruru, ehu seeds, etc.-products that are not readily available in the United States. In response to this _____ influence, Joshua founded Tropical Food Marts to satisfy the needs of these immigrants. |
| | A) | social |
| | B) | natural environmental |
| | C) | physiological |
| | D) | psychological |
| | E) | situational |
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| 8 | |
In terms of social classes, the _____ are often referred to white-collar workers. |
| | A) | upper-middle |
| | B) | lower-middle |
| | C) | upper |
| | D) | lower-lower |
| | E) | upper-lower |
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| 9 | |
Campbell soup has developed an advertising campaign based around NFL football players who enjoy eating Campbell's Chucky Soup and who, it hopes, will influence consumers to also eat the soup. Which social influence are these marketers hoping to find useful? |
| | A) | culture |
| | B) | social class |
| | C) | reference group |
| | D) | subculture |
| | E) | motivation |
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| 10 | |
An ad selling home sites on Dewees Island reads, "The beauty of being unique is the freedom it affords you." In other words living on the island would allow you to satisfy your _____ needs. |
| | A) | physiological |
| | B) | safety |
| | C) | belonging and love |
| | D) | esteem |
| | E) | self-actualization |
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| 11 | |
Consumers are typically deluged with ads everywhere they go-including public restroom stalls. The phenomenon of _____ allows us to filter out most of the ads we see and only pay attention to those which are for products that we are interested in. |
| | A) | cognitive dissonance |
| | B) | selective attention |
| | C) | selective retention |
| | D) | secondary perception |
| | E) | selective distortion |
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| 12 | |
When Emma returned her purchase to the catalog retailer, she had little trouble. She had purchased a dress and decided it was not suitable. When Madison purchased a dress from another catalog retailer, she, too, was dissatisfied. But when Madison tried to return the dress, she experienced a great deal of difficulty in getting her money back. As a result, Emma frequently buys clothes from catalog retailers, and Madison refuses to order any clothes on-line. The actions of both Emma and Madison show how _____ affect consumer behavior. |
| | A) | stimulus-response theory |
| | B) | Maslow's need hierarchy |
| | C) | psychoanalytic theory |
| | D) | 80-20 principle |
| | E) | equity theory |
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| 13 | |
Which of the following explains that people have subconscious drives that cannot be satisfied in socially acceptable ways? |
| | A) | stimulus-response theory |
| | B) | Maslow's need hierarchy |
| | C) | psychoanalytic theory |
| | D) | 80-20 principle |
| | E) | equity theory |
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| 14 | |
Which of the following would be an example of a situational influence on the purchase of a motorcycle? |
| | A) | whether the individual could learn to drive a motorcycle |
| | B) | how people at work would perceive the purchase |
| | C) | whether the individual is old enough to have a driver's license |
| | D) | a recent 40th birthday |
| | E) | all of the above |
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| 15 | |
Jake was ready to put a down payment on a beach house when he was unexpectedly laid off from work. His sudden unemployment caused him to decide he didn't need a beach house. This is an example of which type of situational influence? |
| | A) | personality |
| | B) | usage pattern |
| | C) | product availability |
| | D) | mood of buyer |
| | E) | objective of the purchase |
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