Main Topics

• The Tree of Business Life: Knowledge
• Sources of Sales Knowledge
• Knowledge Builds Relationships
• Know Your Customers
• Know Your Company
• Know Your Product
• Know Your Resellers
• Advertising Aids Salespeople
• Sales Promotion Generates Sales
• What's It Worth? Pricing Your Product
• Know Your Competition, Industry, and Economy
• Personal Computers and Selling
• Knowledge of Technology Enhances Sales and Customer Service
• Sales: Internet and the World Wide Web
• Global Technology Provides Service
• Technology Etiquette