| Learning Objectives (See related pages)
Successful salespeople are knowledgeable individuals. Many salespeople are experts in their field. After studying this chapter, you should be able to:
- Explain why it is so important to be knowledgeable.
- Discuss the major body of knowledge needed for increased sales success.
- Illustrate how to use this knowledge during the sales presentation.
- Explain the main technologies used by salespeople.
|
|