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  1. In "How to Reach John Q. Public" Business Week, March 26, 2001 some conclusions of the dot-com fallout are discussed. A key issue brought out is the importance of profitability through the management of costs, the creation of value for customers, and diversification of revenue sources.
  2. "How Amazon Cleared the Profitability Hurdle," Business Week, Feb. 4, 2002 The article describes Amazon's attainment of positive operating profit.







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