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Business Tours
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  1. Visit the websites forthe two furniture companies: Canwood Furniture and Stickley Furniture. These two companies have similar resources and capabilities, but serve very different markets. Take the Canwood virtual plant tour and the Stickley tour.

  • Compare the finished products of the two companies. How do they differ? How are they similar? Are they competitors?
  • Based on their capabilities, compare their strategies. How would you describe them as to competing on price, differentiation, or focus? What leads you to your conclusion?
  • What competitive priorities has each emphasized in operations?
  • For each company, how have competitive priorities affected choices made in designing production processes?







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