 <![CDATA[<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::Reel Operations::/sites/dl/free/0073124494/222279/reelsmall.gif','popWin', 'width=114,height=134,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif">Reel Operations (3.0K)</a>]]>Reel Operations 3.1 Trek Uses Numerous Approaches to Match Value Produced to Customers' Value Needs
In Chapter 3, the importance of value as the basis for profitability is discussed. For many companies, customer definitions of value change as competition changes and as products are improved. Trek, a bicycle manufacturer, is known as a model for keeping up with customer needs. In this Reel Operations Video, Trek Uses Numerous Approaches to Match Value Produced to Customers' Value Needs.
Trek's ability to maintain product value as customer expectations change is examined.
<![CDATA[<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::Reel Operations::/sites/dl/free/0073124494/222279/reelsmall.gif','popWin', 'width=114,height=134,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif">Reel Operations (3.0K)</a>]]>Reel Operations 3.2 ABTCO's Strategy is Overhauled by New Owners Working to Save It
In Chapter 3, the importance of adapting a strategy when conditions change is stressed. In this Reel Operations Video, ABTCO, a producer of trailers, changes its strategy as new owners take over.
<![CDATA[<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::Reel Operations::/sites/dl/free/0073124494/222279/reelsmall.gif','popWin', 'width=114,height=134,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif">Reel Operations (3.0K)</a>]]>Reel Operations 3.3 Manufacturing Strategies Depend on Matching Resources with Volume, Flexibility, and Product Variety Needs
This Reel Operations Video provides examples and footage of each type of manufacturer to enhance your understanding of the product/process matrix.
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