| Chapter Objectives (See related pages)
Describe the concepts of business-to-business (B2B) and business-to-consumer (B2C). |
| | | Define the concept of a supply chain. |
| | | Describe the value attributes common to B2B and B2C customers. |
| | | Describe the role of the strategies that form the strategy hierarchy. |
| | | Describe the role and importance of supply chain strategy |
| | | Describe Porter's three strategies |
| | | Define order winners, order losers, and order qualifiers and relate them to value. |
| | | List and describe examples of strategic structural and infrastructural decisions. |
| | | List and describe the competitive priorities of operations. |
| | | Summarize the effects each strategic decision category has on operations’ competitive priorities. |
| | | Distinguish between capabilities and processes. |
| | | Compare the strengths and weaknesses of process-oriented, product-oriented, and cellular layouts. |
| | | Describe the continuum of choices related to production volume and the alternatives available for linking to customer demand. |
| | | Describe what is meant by a capability chain. |
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