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Chapter Objectives
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Describe the concepts of business-to-business (B2B) and business-to-consumer (B2C).

Define the concept of a supply chain.

Describe the value attributes common to B2B and B2C customers.

Describe the role of the strategies that form the strategy hierarchy.

Describe the role and importance of supply chain strategy

Describe Porter's three strategies

Define order winners, order losers, and order qualifiers and relate them to value.

List and describe examples of strategic structural and infrastructural decisions.

List and describe the competitive priorities of operations.

Summarize the effects each strategic decision category has on operations’ competitive priorities.

Distinguish between capabilities and processes.

Compare the strengths and weaknesses of process-oriented, product-oriented, and cellular layouts.

Describe the continuum of choices related to production volume and the alternatives available for linking to customer demand.

Describe what is meant by a capability chain.







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