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Chapter Objectives
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State the contributions Shewhart, Deming, Juran, and Crosby made to quality management.

Describe why customer loyalty is so important for profitability.

Explain the importance of internal and external customers and the role ach plays in TQM.

Describe the three principles of TQM.

Explain how the PDCA cycle is used to obtain continuous improvement.

Describe the seven steps of the quality improvement story.

Describe industry-focused and process-focused benchmarking.

Describe how Six Sigma is used to enhance quality.

Explain how certification programs can provide structure for quality improvement.

State the criteria used for the Malcolm Baldrige National Quality Award.







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