The Dynamics of Mass Communication Information Center: Feature Summary


		Overview Feature Summary New to this Edition Supplements Table of Contents Book Preface About the Author Sample Chapter



	Student Edition
	Instructor Edition

The Dynamics of Mass Communication: Media in the Digital Age, 10/e

Joseph R. Dominick, University of Georgia

Feature Summary

This text is known for balancing coverage of industry, technology, society, and history in a teachable framework. Professors have come to trust it for reliable scholarship and even-handed treatment of media controversies.
Pop culture icons appear in the book's extensive program of color illustrations.
"Media Tours" video clips on the companion DVD packaged free with every new copy of the text offer a behind-the-scenes look at the operation of real media companies; related boxes in the text direct students to the video on the DVD and offer questions for their viewing. "Media Talk" video clips on the DVD feature NBC news and talk show interviews with media experts; they too are referenced in text boxes with accompanying questions.
"Ethical Issues" boxes expose students to ethical issues in various industries. A separate chapter (16) explores ethical decision-making models and industry codes.
The critical/cultural approach to studying media is covered in Chapter 3 and later applied to a variety of subjects in "Critical/Cultural" boxes.
Social effects of the mass media are thoroughly covered in Chapter 18 and in "Social Issues" boxes throughout.

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