The Dynamics of Mass Communication: Media in the Digital Age, 10/e
Joseph R. Dominick,
University of Georgia
ISBN: 0073378836 Copyright year: 2009
New to this Edition
Two chapters are devoted to the discussion of television. Chapter 10 examines traditional over-the-air broadcast TV, while a new chapter (11) examines cable, satellite, and Internet TV.
A new section of user-generated content is included in every chapter in Part II. The move to multiple media platforms is also detailed in Part II.
Expanded discussion of media convergence and mobile media.
Analysis of recent controversies in media performance including gender diversity in public relations, coverage of the Virginia Tech shootings, fraudulent clicks in Internet advertising, fictional material in biographies, questionable radio promotional stunts, the proper way to cover a war, and advertising on cell phones.
The increasing control of media content by the audience is illustrated by discussions of satellite and Internet radio, video on demand, Web 2.0, digital video recorders, and blogging.
Updated coverage of digital advances in all of the industry chapters builds on the digital age theme introduced in the last three editions. New material on social effects of digital technology encourages students to critically examine the digital world.
Every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
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2009 McGraw-Hill Higher Education