The Dynamics of Mass Communication: Media in the Digital Age, 10/e
Joseph R. Dominick,
University of Georgia
ISBN: 0073378836 Copyright year: 2009
Table of Contents
Part I: The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II: Media
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Books
Chapter 7 Radio
Chapter 8 Sound Recording
Chapter 9 Motion Pictures
Chapter 10 Broadcast Television
Chapter 11 Cable, Satellite and Internet Television
Chapter 12 The Internet and the World Wide Web
Part III: Specific Media Professions
Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations
Chapter 15 Advertising
Part IV: Regulation of the Mass Media
Chapter 16 Formal Controls: Laws, Rules, Regulations
Chapter 17 Ethics and Other Informal Controls
Part V: Impact of the Media
Chapter 18 International and Comparative Media Systems
Chapter 19 Social Effects of Mass Communication
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