Dan Lattimore is vice provost for extended programs, dean of University College, professor of journalism at the University of Memphis, and an accredited public relations practitioner. He is the author of five books and represents PRSA on the Commission for Public Relations Education.

Otis Baskin is professor of management at the George L. Graziadio School of Business and Management at Pepperdine University where he served as dean from 1995-2001. Dr. Baskin has served as an adviser to management for public and private organizations around the world. He is a frequent speaker to industry and executive groups including The Conference Board, The Family Business Network (Europe) and the International Security Management Network. Dr. Baskin’s scholarly achievements include six books, in addition to numerous articles, and published papers.

Suzette T. Heiman is director of planning and communication and an associate professor at the Missouri School of Journalism at the University of Missouri-Columbia. Her professional background includes experience in public relations and advertising for nonprofits, and she serves as a consultant to industry. She is an accredited member of PRSA.

Elizabeth L. Toth, Ph.D. is a full professor in the Department of Communication of The University of Maryland, College Park. Toth has co-authored Women and Public Relations: How Gender Influences Practice; The Velvet Ghetto: The Increasing Numbers of Women in Public Relations, Beyond the Velvet Ghetto; and the PRSA Glass Ceiling Studies. She co-edited The Gender Challenge to Media: Diverse Voices from the Field. Toth edited the Journal of Public Relations Research for six years. Currently, she co-edits Journalism Studies, an international journal. Her co-edited book, Rhetorical and Critical Approaches to Public Relations, won the NCA PRIDE Award. She has published over 75 articles, book chapters, and papers. Toth is the recipient of the PRSA Outstanding Educator Award; the Institute for Public Relations Pathfinder Award; and the Jackson, Jackson & Wagner Behavior Science Prize for research. Her professional public relations experience was in government relations.