Public Relations: The Profession and the Practice, 3/e
Dan Lattimore,
University of Memphis Otis Baskin,
Pepperdine University Suzette T. Heiman,
University of Missouri Elizabeth L. Toth,
University of Maryland
ISBN: 0073378879 Copyright year: 2009
Features
Provides a clear study of the process of public relations, with a strong theoretical basis and a balanced tone
Focuses throughout on technology and public relations, including coverage of new technologies and their impact
Addresses public relations form the perspective of overall organizational decision-making, examining how public relations affects and is affected by decisions that are made
Includes mini-cases interspersed throughout, providing insight into real-time activities conducted by organizations, as well as applications for the basic concepts being introduced
Includes "Public Relations Spotlights" that provide helpful information on topics such as lessons learned from the Enron scandal and the PRSA Code of Ethics
A continuous Integrated Case Study runs throughout the 4 chapters in Part Two, pulling together and illustrating the process of public relations
The text's companion Online Learning Center provides resources for students and instructors, including downloadable supplements, interactive test questions, and glossary crossword puzzles. Icons in the text direct students to relevant resources on this website. PowerPoint slides are available as a separate disk from our St. Louis Office.
An Online Learning Center is available free to students and includes video clips of 15 interviews with public relations practitioners (among them Harold Burson, John Graham, and Cheryl Proctor-Rogers) and self-quizzes with feedback for each answer.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2009 McGraw-Hill Higher Education