Public Relations Information Center: Table of Contents


		Table of Contents New to this Edition Supplements Features Sample Chapter About the Authors Book Preface



	Student Edition
	Instructor Edition

Public Relations: The Profession and the Practice, 3/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette T. Heiman, University of Missouri
Elizabeth L. Toth, University of Maryland

Part I: THE PROFESSION
Chapter 1. The Nature of Public Relations
Chapter 2. The History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics
Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Strategic Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communication
Chapter 11. Community Relations
Chapter 12. Consumer Relations and Marketing
Chapter 13. Investor Relations
Part IV: THE PRACTICE
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Public Relations in Nonprofit Organizations
Chapter 16. Corporate Public Relations
Chapter 17. Technological, Global, and Organizational Issues in Public Relations
Appendix 1: Writing A-1
Appendix 2: Speechmaking by Dan Reines

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