 | Marginal Key Terms & Definitions
(See related pages)
| competitive environment | Factors that pertain to an industry and affect firms' strategies.
| | | | | complements | Products or services that have an impact on the value of a firm's products or services.
| | | | | general environment | Factors external to an industry, and usually beyond a firm's control and understanding, that affect a firm's strategy.
| | | | | strategic groups | clusters of firms that share similar strategies.
| | | | | SWOT analysis | A framework for analyzing a company's internal and external environment, stands for strengths, weaknesses, opportunities, and threats.
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