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Marginal Key Terms & Definitions
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case analysis  A method of learning complex strategic management concepts such as environmental analysis, the process of decision making, and implementing strategic actions through placing students in the middle of an actual situation and challenging them to figure out what to do.
financial ratio analysis  A method of evaluating a company's performance and financial well-being through ratios of accounting values, including short term solvency, long term solvency, asset utilization, profitability, and market value ratios.







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