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Multiple Choice Quiz
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1
The process by which information is initially recorded in a form usable to memory is called
A)storage.
B)encoding.
C)retrieval.
D)repression.
2
Short-term memory is the memory store in which information first has ______, although the maximum length of retention is relatively_________.
A)iconic imagery; long
B)high resolution; short
C)meaning; short
D)emotional impact; moderate
3
Which of the following could be considered a "chunk" of information?
A)a three-digit area code
B)a single letter of the alphabet
C)a phrase
D)all of these
4
Which of the following is an organizational strategy that relies on elaborative rehearsal and can improve memory retrieval?
A)mnemonics
B)repetition of information over and over again
C)counting backward by threes
D)serial position effect
5
Memory for general knowledge and facts about the world, as well as memory for the rules of logic that are used to deduce other facts, is called
A)nondeclarative memory.
B)procedural memory.
C)episodic memory.
D)semantic memory.
6
A process called ____________ occurs when memories become fixed and stable in long-term memory.
A)long term potentiation
B)consolidation
C)elaborative rehearsal
D)maintenance rehearsal





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