Consumer Behavior & Marketing Strategy Information Center: Feature Summary


		About the Authors Book Preface What's New Feature Summary Sample Chapter Supplements Table of Contents



	Student Edition
	Instructor Edition

Consumer Behavior & Marketing Strategy, 9/e

J. Paul Peter, University of Wisconsin -- Madison
Jerry C. Olson, Pennsylvania State University -- University Park

Feature Summary

The Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behavior knowledge (and the book), but also for understanding consumers and for guiding the development of successful marketing strategies.
Reviewers have applauded the inclusion of many real world examples of marketing strategies used by actual companies. These examples demonstrate how marketers use consumer behavior concepts and increase student interest in the material.

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